We’ve covered the gradual rise of m-commerce as a viable consumer shopping preference many times here. And while all signs point to continued growth and popularity of mobile shopping in the near future, have you ever stopped and wondered just how this shopping phenomenon evolved?
A new mobile shopping survey by Experian’s PriceGrabber comparison shopping engine does just that. PriceGrabber’s report, which polled nearly 8,000 individuals throughout the month of March, paints a picture of widespread smart phone adoption by consumers, coupled with a higher prioritization of finding the best deals available as the driving forces for the m-commerce environment as it stands today.
“Mainstream consumer adoption of smart phones, coupled with a consumer focus on getting the best deal, has helped to create a culture where consumers are becoming more and more reliant on their phones for their shopping needs,” says Graham Jones, general manager at PriceGrabber. “With a growing number of consumers utilizing their mobile phones to purchase goods and services, retailers must adapt to this technology quickly or be left behind.”
According to PriceGrabber, the first year of widespread consumer adoption of Web-enabled phones was 2007, when 11 percent of consumers purchased their first smart phones. From there, adoption continued to grow: 16 percent made their first smart phone purchases in 2008, 22 percent in 2009 and 20 percent in 2010.
The survey also revealed that the consumers had downloaded an average of 21 applications for their smart phones. Of these 21, further analysis showed that at least three are shopping related.
Other highlights from the survey reflect a diverse range of shopping activities being conducted on smart phones:
–72 percent said they use their phones to access and receive coupons, special deals and price alerts;
–55 percent use them to browse the web;
–34 percent use their phones to compare prices online while they shop in a store;
–33 percent find nearby products to buy using their phones;
–21 percent employ bar code scanning apps to find the best price available
What about you? Do these findings match up with your own mobile commerce activities? Let us know with a comment and have a safe and happy Memorial Day weekend!