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Posts Tagged ‘online coupons’

ShopAtHome.com Reports Record-Breaking Year

Posted in Ecommerce, Online Shopping, tagged , , , , on January 19, 2011 | Leave a Comment »

Last year saw the general online shopping public collectively up its IQ.  Whether it was the result of a broader economic pinch or the reality of expanded shopping choices, consumers everywhere certainly become smarter and more adept at finding deals across the web in 2010.

As such, it should come as no surprise really that ShopAtHome.com, one of the web’s largest free coupons and cash rewards sites, came out today reporting that the company enjoyed record growth in 2010, indicative of how diversified e-commerce options are getting and how more shoppers are utilizing those options.

ShopAtHome, which is profitable, says that it achieved year-over-year growth of more than 109 percent  in 2010. After logging more than 26.2 million visits in 2009, traffic more than doubled to 54 million in 2010.

“ShopAtHome.com has become the most-visited coupons and cash back site on the web because we offer ways to save money on almost everything,” said Marc Braunstein, co-founder and CEO of ShopAtHome.com.

“If you shop for groceries, if you travel, if you buy clothes and gifts, if you eat out, ShopAtHome.com has coupons and cash back offers that help you save a significant amount of money,”  he continues.  “We are passionate about helping people save and we’re extremely proud to grown tremendously throughout the year in 2010.”

ShopAtHome was originally started as the Catalog of Catalogs in 1986 by Braunstein and his wife Claudia.  It has since evolved into a self-proclaimed “coupon powerhouse,” with more than 100,000 local and web coupons from 50,000 retailers, including big-box and brand names.

The company’s business is built around several different offerings, including searchable free coupon codes for retailers such as Target and Best Buy, the web’s largest selection of grocery coupons and restaurant coupons as well.   ShopAtHome also offers a free cash-back shopping program that consumers can take advantage of at select retailers, and a service that compiles free samples for shoppers too.

Have you used ShopAtHome before?  If so, let us know what your experience was like with a comment below!

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Nextag Acquires Coupon Site

Posted in Ecommerce, General News / Technology, Online Shopping, tagged , , on November 9, 2010 | Leave a Comment »

There’s been a steady parade of mergers and acquisitions involving e-commerce companies going strong for most of the fall this year, so it’s not all that surprising that there’s another one now to talk about.

This one involves the price comparison website Nextag, which announced today that it has acquired NextCoupons.com, an online coupon provider out of Santa Monica, CA.  The deal is just the latest in a series of technological development moves and acquisitions made by Nextag as part of the company’s ongoing growth strategy.

Financial terms of the purchase are not presently being made public.

“Our acquisition of NextCoupons.com is a step along the path to improve the Nextag consumer experience as well as significantly increase the return on investment we provide to merchants for their marketing dollar,” said Jeffrey Katz, Nextag’s CEO.  “We’re working to change the notion of shopping in a way that brings in more consumers, and is much better for merchants than what is available in today’s marketplace.  This acquisition takes us a small step forward towards our promise that consumers are going to love shopping at Nextag.”

The online coupon business is a prosperous one.  Nielson estimated that in 2009 alone, web coupon usage grew by a whopping 263 percent and with more retailers making coupons available, the rate of use is sure to rise as well in the near future.

NextCoupons.com’s platform allows users to create an account so they can share coupons and special offers with other frugal shoppers visiting the site.  On the retailer side, the company gives merchants direct access to the site’s entire coupon inventory and a full management console where they can post new coupons and codes and view the statistics and results of earlier coupon campaigns as well.

With such a comprehensive offering, it would seem like adding NextCoupons is a perfect fit for Nextag, which consistently ranks as one of the most-trafficked comparison shopping engines out there.  Nextag’s strategic development plans seem to be all about building out their existing price comparison model to add as many features as possible as well as provide a more enjoyable social and personalized shopping experience.  Bringing coupons into the mix certainly seems to fit the bill.

“NextCoupons.com’s technology fits perfectly into Nextag’s strategic vision to enhance the online shopping experience through greater personalization and social media features,” said Joseph Raffetto, NextCoupons.com’s CEO.

As always, leave us your thoughts and comments!

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Online Coupon Offerings on the Rise

Posted in Merchant Tips, Online Shopping, tagged , , , , on October 29, 2010 | Leave a Comment »

While the growing tide of social networking integration has in many ways become the hot topic in e-commerce in 2010, a new study shows that digital coupons are gaining significant traction in the industry, with more being offered this year than ever before.

The study from Marx, an arm of Kantar Media that monitors coupon activity, reveals that the overall number of digital coupons being offered on retail, discount and brand-specific websites is up 59.9 percent this year alone.

“Digital coupons are becoming a core component within the overall promotion mix for consumer packaged goods manufacturers,” says Mark Nesbitt, president, Kantar Media Intelligence.  “Digital promotion tactics continue to evolve as manufacturers gain experience and find-tune best practices related to key web sites, face value, expiration, timing and other factors.”

Marx’s research focused heavily on the consumer packaged goods manufacturing sector for the study, measuring the digital coupons offered on sites between January and September of this year and comparing the data to the same time period in 2009. In total, 267 manufacturers have offered such coupons this year, a 23 percent increase over 2009.

Dry grocery goods, personal care product and refrigerated food manufacturers made up the biggest portion of digital coupons offered during the time frame, with 32, 16 and 15 percent respectively. Manufacturers of health care products however saw a decrease in output from 13 percent to about 8 percent.

Coupon activity on retailer web sites is also pretty robust.  The data shows 286 manufacturers offering coupons on such sites during the time period, up more than 7 percent.  To put in perspective just how much digital promotions are gaining favor these days, the study points out that only 271 manufacturers ran retail promotions in the print media.

We’ll wrap it up there, and welcome your comments as always.  And enjoy your Halloween weekend!

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