Looking to get in on the action that has resulted from the iPad’s enormous boost in popularity and sales, Amazon (AMZN) has rolled out its highly-anticipated mobile application for the newest toy from Apple (AAPL) with much fanfare.
Optimized for the unique visual and tactile experience that the iPad provides, the new app gives users the chance to search and research a full range of products offered by Amazon and their retail partners. It includes all of the popular features that Amazon’s customers have come to expect, including bestselling book information, daily deals, product information, recommendations and customer reviews.
Soft-launched at the end of April, the application also lets users manage product wish lists, preview songs and movie trailers, and browse new releases across several different product categories. Online shoppers especially will look to take advantage of the 1-Click and Amazon Prime tools, which make purchases quick and painless, as well as the application’s package tracking feature that gives users total control over orders.
“Following the launch of the Amazon App for iPhone and iPod touch, we’ve used our customers’ feedback to help us build a fun and intuitive shopping destination on the iPad,” said Sam Hall, director of Amazon Mobile. “This application offers customers a unique, interactive experience that takes full advantage of the visual and tactile nature of the iPad.”
Amazon’s app debuts just weeks after the iPad exploded onto the market. Apple’s own internal figures estimate that it sold more than one million units of the tablet computer in the first four weeks of its availability. The iPad’s popularity has already forced many Apple competitors to scramble to come up with their own devices and has developers rolling out iPad-compatible applications en masse.
The new application joins a family of Amazon mobile applications already available for iPhone and iPod Touch, as well as the Kindle for iPad and IMDb for iPad.
To preview the new application click here or visit the iPad App Store to download it for free.
In the meantime, we’re anxious to hear from iPad users who have tried out the new Amazon application. What are your thoughts on it? Leave us a comment below!