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Posts Tagged ‘Google Checkout’

A new study out this week by researchers at Indiana University casts some serious doubts over the security protocols  used by many leading online payment systems and e-commerce sites, raising concerns that the industry could be facing a dangerous fraud threat in the very near future as a result.

The report, “How to Shop for Free Online: Security Analysis of Cashier-as-a-Service Based Web Stores,” was authored by Indiana University doctoral student Rui Wang, with help from associate professor XiaoFeng Wang and representatives from Microsoft as well.  It specifically cites quite a few reputable online shopping sites and payment services—Google Checkout, Amazon, PayPal, Buy.com, just to name a few—as having serious security flaws that could easily be exploited for fraudulent purposes.

Research focused wholly on the CAAS (‘cashier-as-a-service’) payment systems that are widely employed online and the team discovered that the gaping security flaws at play are largely the result of integration problems between payment systems and e-commerce platforms.

These integration issues have created an environment where criminals can trick the systems in a number of ways—from confirming payments to fraudulent or illegitimate sites, to actually changing the amounts paid for online purchases or receiving orders at no cost at all.

“Our analysis revealed the logic complexity in CaaS-based checkout mechanisms, and the effort required to verify their security properly when developing and testing these systems,” Rui Wang said.  “We believe this study takes the first step in the new security problem space that hybrid web applications bring.”

The team concludes that the study’s findings could be just the beginning of what may grow into a much broader problem with online payment systems.  And since the group really only studied what it calls the simplest of “trilateral interactions” between parties, they also conclude that more research is necessary to delve into some of the more complex payment tools available out there.

One thing the team does know?  Better cooperation between payment providers and e-commerce companies is necessary to reverse course:

“Payment service providers have a responsibility to make it clear how to safely use the service they provide, and merchants need to do their due diligence to operate these services properly,” Wang said.

Leave us your thoughts and comments and have a wonderful weekend!

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Over the past few years, alternative payment methods for online purchases have gradually been gaining in popularity with many shoppers.  The success of PayPal has led to a proliferation of spin-offs offering similar services to consumers, many of which provide a bit more security and peace of mind than credit and debit cards.

However, a new study from Javelin Research finds that while these alternative methods are indeed being used by more and more people, merchants and retailers across the e-commerce industry have been slow to keep up with the demand.

Javelin’s report says that 54 percent of consumers have used an alternative payment method before, whether it be PayPal, Bill Me Later, or the checkout tools from Amazon and Google. However, only 35 percent of the 60 or so merchants that were polled by Javelin and Shop.org for the survey indicated that they offer such payment options.

Polling of the merchants took place in July and August of this year while Javelin used surveys of more than 3,200 consumers from last November to compile the data.

“Merchants are not meeting consumer demand for alternative payment options and may, at the same time, be tangentially keeping their transaction processing costs at a higher level than necessary,” says the report, which was written by Javelin’s director of payments research Beth Robertson, and Aleia Van Dyke, a research associate.

The report also says that 38 percent of the retailers polled claim average order values for shoppers using alternative methods tend to be higher than for consumers who choose to use major credit or debit cards, and that roughly 66 percent of merchants say that they pay less to process transactions using alternative methods.  Overall, though, only 6 percent of all online purchases are made with alternatives to credit and debit cards.

PayPal continues to be the leader among alternative payment options, offered by 95 percent of the merchants that host such methods.  Bill Me Later and Google Checkout are tied in second with roughly 33 percent each, with Checkout by Amazon a distant third.

“PayPal continues to challenge other providers by forcefully building out its product to add merchant and consumer value and augment its market reach,” says the report. “However, given the relatively nascent alternative payments landscape, other payment providers have ample opportunity to capture market share.”

That’s it for this week, leave us your thoughts and comments and have a great weekend!

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Last Friday we did a posting on Stephanie Tilenius, the new head of e-commerce over at Google (GOOG), and her ambitious plans to improve Google’s e-commerce offerings to compete with the likes of eBay (EBAY) and Amazon (AMZN).  Well suffice to say, it didn’t take long to see that both Tilenius and Google mean business in meeting that goal and their latest step involves a tool we’ve discussed many times on Junkie—video.

Google announced that it has launched an ecommerce-specific channel on YouTube geared towards retailers and merchants to highlight its e-commerce services, starting with current demo and instructional videos on Google Checkout and Product Search.

One video featured on the new channel at the moment helps retailers through the process of setting up shipping information and calculating sales taxes as part of staring their Google Checkout account, valuable information for merchants who have struggled with the process up to this point.

While there’s only two videos on the channel right now, it’s only the beginning.  Google plans to continuously add more video material to address any and all of the frequently asked questions posed to them by both consumers and retailers.  One example would be an upcoming informational piece with recommendations to merchants on how to deal with customer refunds and charge backs.

Google’s ultimate goal with the YouTube channel is to build a video library of reference sources that is not only a benefit to viewers and customers, but also influenced by them as well.  Google will rely heavily on user feedback to determine which areas and issues to cover in future videos, giving viewers the ability to dictate, at least to some degree, the type of content that ends up being added to the channel. By making the channel an interactive experience, Google is in a great position to assist its current merchant clients while attracting new ones at the same time.

While Google certainly doesn’t have any issues with name or brand recognition, their ecommerce operations are still basically in the infancy stages.  As such, their decision to launch this YouTube channel is a smart one. We’ve touted the benefits of video as part of a solid retail marketing plan in the past and a dedicated YouTube channel was part of our recommendations.  Quite simply, adding a visual component to your operations, whether it be aimed at shoppers or merchants, is an invaluable asset.  Many retailers and e-commerce sites have embarked on video in some form or another already and Google’s new channel is a great example of incorporating another highly successful website into that overall strategy.

Leave us your thoughts and comments below!

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Visa Throwing Its Hat into the Comparison Shopping RingThough a full public release is probably a few months away, it appears that Visa is getting involved in the comparison shopping industry with a new initiative called Rightcliq, which is currently enrolling some early trial members.

Details are hazy at best right now but based on the Rightcliq terms of service, consumers will be able to use it to store credit card information and shipping addresses for online purchases with various web retailers.  Rightcliq apparently will also let shoppers collect special offers from certain merchants as well and save product information directly from shopping portals.

Prior to this week, the last time we heard much of anything publicly on this new application was back in October.

“[Rightcliq] is an online shopping tool targeted to consumers that assists online shoppers by offering the ability to browse multiple merchants and select items consumers are interested in looking at in one central location, making comparison shopping easier,” Joseph Saunders, Visa’s chairman and CEO, said at the time during a conference call.

Saunders added that Rightcliq would also include an “auto-sell” feature that instantly compiles a shopper’s shipping and payment data for faster checkout and exclusive offers for Visa cardholders.

This kind of payment processing-comparison shopping tool would likely put Rightcliq in direct competition with PayPal, which currently boasts more than 81 million active accounts.  While credit and debit cards are still the most frequently-used forms of payment for online purchases, PayPal is far and away the most popular alternate payment form.  With Google’s and Amazon’s checkout features failing to grab a significant market share or put a dent in PayPal’s slice of the pie, clearly Visa sees an opportunity here and is taking advantage.

Still, analysts believe the company faces an uphill battle in trying to compete, particularly in making Rightcliq as efficient as the well-established PayPal.  Anyone competing with Paypal would need to, at the very least, deliver a service with a large customer base that is cost-effective for retailers to employ, particularly smaller and medium-sized companies.

For now, Rightcliq is in what amounts to a testing phase, gathering user feedback to make tweaks and adjustments in the coming months.  There could, however, be a more formal public announcement on the plan as soon as tomorrow when Visa executives gather in San Francisco for an Investor Day to discuss new products and the company’s financial health.

We’ll keep tracking this story as new developments arise.

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We’ve been tracking a lot of surveys, reports and studies on online shopping trends lately that have been full of data on traffic numbers and money spent.  Today, however, we came across some research that caught our eye if for no other reason than it surprised us a bit.

Research from Javelin Strategy & Research indicates that more and more online shoppers are now eschewing credit cards and using prepaid gift and debit cards as well as alternate payment methods like PayPal and Google’s Checkout service to complete their online purchases instead.

Javelin estimates that consumers spent roughly $205 billion in online purchases last year.  Credit cards were still the top payment option at 43.5 percent of the total online payment volume, with debit cards at 28 percent, PayPal/Google Checkout-type tools at nearly 16 percent and prepaid/gift cards accounting for almost 7 percent of online payment volume.   Javelin proposes, however, that the latter two methods of payment will only increase in the near future while it expects credit and debit card usage to decrease.

“Prepaid and gift cards are hitting stride in the online payments environment,” says Javelin analyst Elizabeth Robertson.

Why is this, you ask?  According to the company, the increase in popularity of non-credit card payments can largely be attributed to consumer sentiment and concern at a time of continued economic trouble.  Quite simply, shoppers are choosing to pay for their purchases right away rather than deferring them and taking on more debt with credit cards.

Javelin’s research included some 5 year estimates to support its overall claim that these alternate payment methods will only continue to cut into credit and debit card usage.   Its’ 2014 forecasts for the percentage of total online payment volume of the major payment options in play:

-Credit cards: 39.4% (decreasing)
-Debit Cards: 25.6% (decreasing)
-Prepaid/gift Cards: 10.7% (increasing)
-PayPal/Google Checkout, etc: 19.2% (increasing)

That’s nearly a 4 percent change up and down across the board, with store-issued credit cards compiling the final 5 percent.   Overall Javelin anticipates an overall increase in the number of U.S. adults regularly shopping online (63 percent to 78 percent expected in 2014) as well.

We’ve always advocated using credit cards as your primary purchase tool online, mostly because they offer the most protection against fraud and give a shopper the most flexibility with bigger purchases.  But this information and Javelin’s projected figures regarding online payment systems is certainly intriguing.  We cannot argue with the logic behind using things other than credit cards to avoid adding on too much debt, but we want to hear from you.  Do you agree with Javelin’s predictions?  Are you already one of the many online shoppers keeping your credit cards tucked away for PayPal or a gift card?

Leave us a comment!

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