It is officially time to start questioning whether the folks over at the normally reliable firm Forrester Research have it out for the social shopping movement. For the second time in less than a month, a report tied to Forrester has emerged challenging the notion that incorporating social media as part of a broader retail [...]
Posts Tagged ‘Forrester Research’
Forrester Research Analyst Disputes F-commerce Potential
Posted in Ecommerce, Facebook Commerce, Online Shopping, tagged e-commerce on Facebok, F-commerce, Facebook Commerce, Forrester Research, Sucharita Mulpuru on April 7, 2011 | 4 Comments »
We’re not ones to stifle opposing views or even reject a healthy debate on some of the topics we cover here on Junkie, but sometimes we come across information from so called industry “experts” that is simply mind-boggling and necessitates a response. Case in point: Forrester Research analyst Sucharita Mulpuru has authored a report due [...]
Mobile Marketing Continues to Rise
Posted in Ecommerce, Online Shopping, tagged Forrester Research, m-commerce, mobile marketing, mobile marketing strategies on March 9, 2011 | 1 Comment »
Just as the retail world has changed over the past decade or so with the advent, and gradual rise in popularity, of online shopping, so too has the marketing industry. These days, marketing professionals must rely on and incorporate so many more resources than their predecessors of just a few decades ago. Technology in particular [...]
Increases in E-commerce Tech Spending Expected this Year
Posted in Ecommerce, Merchant Tips, tagged 2011 Online Retail Technology Investment Outlook, e-commerce investment, e-commerce strategies, e-tail investment, Forrester Research on February 1, 2011 | 1 Comment »
If you’re an e-tailer, what do you do to build on an enormously successful year in 2010? You boost investment in your technology infrastructure, at least according to a new survey from Forrester Research. According to Forrester’s 2011 Online Retail Technology Investment Outlook, 62 percent of e-tailers intend to either increase, or significantly increase, their [...]
What’s In Store for Tablet Computers?
Posted in General News / Technology, tagged Apple, Forrester Research, Harris Interactive, iPad, tablet computer sales 2010, tablet computer sales forecasts on January 14, 2011 | 1 Comment »
It’s hard to believe that come April, it will be a full year since Apple unleashed the iPad on the world. Since then, the device has mostly lived up to expectations, rolling up impressive sales totals and spurring competitors to launch their own versions of the tablet computer to keep up. While tablet computers [...]
M-commerce Use Now in the Millions
Posted in Ecommerce, General News / Technology, Online Shopping, tagged Forrester Research, m-commerce, mobile commerce, mobile shopping on September 24, 2010 | Leave a Comment »
We keep hearing how m-commerce is growing by leaps and bounds but it’s not often we come across hard data that supports all the talk. Forrester Research just put out a new study however that proves just how much traction mobile commerce is gaining with consumers and the numbers are pretty impressive. The study, “The [...]
Global Online Population Expected to Explode in Coming Years
Posted in Ecommerce, General News / Technology, Online Shopping, tagged e-commerce trends, Forrester Research, global e-commerce research, global online population on August 24, 2010 | Leave a Comment »
A critical ingredient to ensuring your long-term sustainability and success as a retailer is understanding the consumer climate not only here in the United States, but around the world as well. Obviously online shopping is increasingly becoming more and more popular with Internet users everywhere but in order to stay competitive, it helps to have [...]
Survey Results Indicate Web Product Research Preferred
Posted in Ecommerce, Merchant Tips, Online Shopping, tagged cross channel retailing, Forrester Research, product research, store-to-web shopping, web-to-store shopping on May 28, 2010 | Leave a Comment »
Shoppers who rely on the web to research products and then use the results to shop in-store are decidedly more satisfied with the experience than those consumers who work in the reverse order and shop online after in-store research, according to new survey data from Forrester Research. The survey of 4,723 U.S. consumers conducted last [...]
Forrester Research Report Paints Rosy Outlook for the Future of E-commerce
Posted in Ecommerce, Online Shopping, Retail, tagged 2009 online spending, 2010 online spending, e-commerce industry forecasting, Forrester Research, National Retail Federation, online shopping data, U.S. Online Retail Forecast 2009 to 2014 on March 9, 2010 | Leave a Comment »
There are lots of reasons to look back at 2009 from an economic point of view and cringe. Unemployment was up, consumer confidence was down and many Americans found themselves devising new ways simply to get by. Despite all of that though, e-commerce overcame a recession that dragged down the rest of the retail industry [...]
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