Many shoppers use comparison search engines to compare prices when searching for bargains. The beauty of these search engines is the ability to narrow down a search query by features, such as price or size. But what about color? Sometimes you need an item in a specific color and it can be difficult to do so unless the search engine you’re using employs a shop-by-color feature.
To address this shopping trend, we simulated a product search in which a consumer is in the market for a Green colored MP3 player and checked to see which engines provided the best results. We took several CSE’s, better know as comparison search engines, for a test drive and put their “shop by color” feature to work. Our test consisted of searching specifically for a “Green MP3 Player” and here is what we found:
Pricegrabber.com – Doesn’t have a shop by color feature.
Shopping.com – Doesn’t have a shop by color feature.
Nextag.com – Doesn’t have a shop by color feature.
Shopzilla.com – Doesn’t have a shop by color feature.
Smarter.com – 1 product result.
Sortprice.com – 32 results.
Become.com – zero results.
Its interesting to find that some of the more established shopping search engines that have been around a while lack the “shop-by-color” feature completely, while some of the newer engines at least try to give a shopper comprehensive results by color.
Clearly the best results of our test was Sortprice.com, which yielded 32 results and accurately presented a selection of “Green MP3 players“. Now, you may not always need to do specific product searches by color. But it’s nice to know that a site like Sortprice gives you the ability to do so when the need arises.
Green Mp3 Players
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