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Lost amid the rancorous debate over raising the debt ceiling, Illinois Senator Dick Durbin on Friday afternoon rolled out proposed legislation that would clear the way for a federally-mandated online sales tax in states that participate in the Streamlined Sales Tax Project (SST).

The Main Street Fairness Act would essentially reverse the Supreme Court’s 1992 decision dictating that states must rely on physical presence in determining whether or not to force web retailers to collect sales taxes.  Durbin’s move promises to ramp up a heated debate at the federal level between interests on both sides of the online sales tax issue.

“Main Street retailers collect sales taxes on behalf of consumers, why shouldn’t online retailers do the same?” Durbin said during an announcement of the legislation.  “In 2012, states across the country, including Illinois, are expected to lose as much as $24 billion in uncollected state and local taxes on internet and catalogue sales.  From 2005 to 2010 the state of Illinois estimated it lost $153 million each year.  The Main Street Fairness Act doesn’t ask anyone to pay a single penny more in taxes.  Instead, it would help governors and mayors collect taxes that are already owed.”

The SST figured to be the best available resource for bringing about federal control over how and where retailers can collect unpaid online sales taxes.  The program is designed to help states simplify their sales tax laws to facilitate merchants’ efforts to collect sales taxes across multiple states.

More than 20 states currently participate in the SST.

In a bit of a surprise move, Amazon’s vice president for global public policy Paul Misener wrote a letter to Durbin actually praising the Main Street Fairness Act:

“Thank you for your bill that would allow states that sufficiently simplify their rules to require collection of sales tax by out-of-state sellers,” the letter stated.  “Amazon looks forward to working with you and your colleagues in Congress to help enact sales tax legislation.”

Other retail interests weren’t nearly as excited. eBay’s senior director of government relations and global public policy Brian Bieron told Internet Retailer that the legislation would actually hurt smaller merchants, of which eBay has many.

“Forcing small businesses to take on the same costs and tax burdens as national retail businesses is unrealistic, unfair and will unbalance the playing field between giant retailers and small business retailers on the Internet,” he said.

Of course, the ‘level playing field’ angle has been one played up by brick and mortar retail interests for quite some time when debating the merit of online sales taxes.  Lobbying groups like the NRF have made it their cornerstone argument in pushing for better solutions to the tax issue.  As such, it’s interesting to hear eBay make the claim that a federally mandated collection program would actually hurt smaller merchants.

Nevertheless, there are other items that promise to frame the debate on the Main Street Fairness Act moving forward as well.  The biggest might just be how much revenue the law, if passed, would actually generate.  Durbin’s estimate is based on a recent study by the University of Tennessee but other concerned parties—namely the Direct Marketing Association and the online retail group NetChoice—have argued that figure is way too high and that a nationwide sales tax would stifle e-commerce.

We’ll keep tabs on this as new developments emerge but suffice to say it could move pretty quickly now that the debt ceiling issue is in the rearview mirror and quite a few states are facing serious budgetary shortfall questions in the coming weeks and months.

As always, leave us a comment!

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Here’s some good news for all you college students out there.  You now have a chance to put a slight dent in what has become an outrageous cost associated with higher education thanks to a new service rolled out by Amazon today.

The program, the Kindle Textbook Rental, offers students the chance to save up to 80 percent off the list prices of their college textbooks by renting the books from the Kindle Store instead.

Amazon has tens of thousands of textbooks available for the upcoming school year, including those from leading publishers such as John Wiley & Sons, Elsevier and Taylor & Francis.

“Students tell us that they enjoy the low prices we offer on new and used print textbooks.  Now we’re excited to offer students an option to rent Kindle textbooks and only pay for the time they need–with savings up to 80% off the print list price on a 30-day rental,” said Dave Limp, vice president of Amazon Kindle.

The big benefit of the new program, besides the obvious one in that it defrays the cost of books, is flexibility.

Students can customize the rental periods for any textbook from anywhere from 30 to 360 days so that they only pay for the specific amount of time that they actually will use the book. Customers can also extend any rental period pretty easily, even for as little as one day.

The program also allows for students to purchase any book they’re renting at any time.  To top it all off, Amazon has also found a way for students to keep possession of all the notes they may take in a particular textbook beyond the life of their rental agreement.

“Normally, when you sell your print textbook at the end of the semester you lose all the margin notes and highlights you made as you were studying,” Limp continues.  “We’re extending our Whispersync technology so that you get to keep and access all of your notes and highlighted content in the Amazon Cloud, available anytime, anywhere — even after a rental expires.  If you choose to rent again or buy at a later time, your notes will be there just as you left them, perfectly Whispersynced.”

With free Kindle Reading Apps for PC, Mac, iPad, iPod touch, iPhone, BlackBerry, Windows Phone and Android-based devices, the new Kindle Textbooks fulfill Amazon’s catchy slogan for the program, “Rent Once, Read Everywhere.”

Students can learn more at: www.amazon.com/kindletextbooks.

Leave us your thoughts and comments on this new program!

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It seems as though Indiana and Pennsylvania, two states that have yet to pursue internet sales tax laws like so many others around the nation, are being rewarded for their position on the issue by Amazon.

Amazon, which along with Overstock.com has assumed a leading voice for the e-commerce industry in the ongoing debate over the necessity and constitutionality of such tax bills, has announced plans to open a new fulfillment center in Indiana and increase hiring at a similar facility in Pennsylvania in the near future.

Several hundred workers, many of them full-time, will be employed at each of the facilities, reiterating the huge impact that such moves can have on local economies and job markets.

In announcing a new 900,000 square-foot distribution facility in Plainfield, IN that is set to open by the end of the summer, Amazon didn’t mince any words in explaining why it is increasing its presence in the Hoosier State.

“We’re expanding in Indiana because Gov. Daniels and other state officials have demonstrated their commitment to Amazon jobs and investment,” said Dave Clark, vice president, Amazon North American operations.

Once the Plainfield center is open, Amazon will have a total of four fulfillment centers in Indiana, all of which are operated by subsidiary Amazon.com.indc LLC.  The subsidiary tie is an important one, as Indiana does not consider Amazon subsidiaries the basis for the in-state presence that may otherwise necessitate the company collecting taxes for web purchases.

California recently became the latest state to pass an online tax law with a provision requiring companies that operate subsidiaries to comply with sales tax collections.

Meanwhile, Amazon has put out the Help Wanted sign at its Breinigsville, PA fulfillment center as well, with plans to bring in a wave of new workers for the facility just outside of Allentown.

“We’re excited to be hiring for hundreds of additional jobs at Amazon’s fulfillment centers in Pennsylvania this summer,” Clark said in a separate statement.

The lesson here seems pretty obvious: if you’re a state that isn’t going to try to get an online sales tax implemented anytime soon, the chances of Amazon doing business with you looks pretty good. Amazon’s got more than 60 of these fulfillment centers operating around the globe and the company has wasted no time in closing centers or abandoning plans for new ones in states that have aggressively pursued new sales taxes.  What has happened in such states, as well as these recent developments in Indiana and Pennsylvania, further illustrates that Amazon can dictate state policy with regards to taxes just as much as states can dictate whether Amazon does business in them or not.

And it also proves that the showdown between both sides isn’t going away anytime soon.  As always, we welcome your thoughts and comments!

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In what’s become standard operating procedure for the two e-tail giants, Amazon and Overstock have wasted no time in terminating their respective affiliate programs in California after the state become the seventh in the nation to initiate an online sales tax yesterday.

California Governor Jerry Brown signed the law into effect Wednesday as part of a broader piece of legislation addressing state budget issues, calling it “a common sense idea.”

As is the case with similar laws in other U.S. states, the new law enables California’s tax board to collect sales taxes from out-of-state retailers that operate affiliate programs in the state.  Proponents of the measure estimate that it could add up to $317 million a year in revenue to the state’s coffers.

Naturally, brick and mortar merchants in California are thrilled with the decision, saying it is long overdue and that it should finally level a playing field that has been slanted in the direction of the likes of Amazon and Overstock all along.

On the other side, things aren’t quite as rosy.  Following through on promises they both made leading up to the law’s passage, Amazon and Overstock quickly announced the end of their California affiliate programs.

“We oppose this bill because it is unconstitutional and counterproductive,” Amazon said in an email to state affiliates notifying them that the program had been terminated.  “It is supported by big-box retailers, most of which are based outside California, that seek to harm the affiliate advertising programs of their competitors.”

Overstock, which reportedly did $1 billion in e-tail business in 2010, offered a very similar proclamation.

“We think this law is unconstitutional,” said Mark Griffin, the company’s general counsel.  “We sent a final note to our California affiliates today. It’s a business decision that we had to make.”

California’s Board of Equalization estimates that there are more than 25,000 affiliates in the state, 10,000 of which worked with Amazon.  Those people will now need to find alternative means of income in the wake of the law’s passage.

Despite pulling out of the state, Amazon may not be completely off the hook.  The law has a secondary provision included that forces retailers with subsidiaries in California to collect sales tax as well.  Amazon has several subsidiaries in California, such as Lab126, which develops the Kindle e-reader.

California joining the six other states nationwide that have enacted online sales tax laws is certainly foreboding for retailers and affiliates everywhere else.  If even the nation’s wealthiest state must resort to implementing such a law in order to try to dig itself out from a mountain of debt, it stands to reason that the floodgates could soon open as smaller and less wealthy states do the same.

Leave us your thoughts and comments!

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Striking at least a temporary blow to proponents of state-proposed online sales taxes, Texas Governor Rick Perry has vetoed a bill authored by his colleagues in the legislature intended to enact such taxes on web and catalog retailers in the state.

House Bill 2403, originally introduced by state Rep. John Otto earlier this year , was designed to simplify the parameters of a retailer’s in-state physical presence and thus, their requirement to pay sales taxes.  Most significantly, the bill would have required web retailers to remit sales taxes if they were operating distribution centers in the state through a subsidiary.

Perry called for a ‘thorough policy discussion’ between Texas lawmakers, consumers, retailers, and technology experts to find a more equitable solution to the issue as part of his veto.

“I have serious concerns about the impact and appropriateness of House Bill No. 2403,” Perry said in his veto statement.  “In particular, I believe this legislation risks significant unintended consequences.”

An in-state physical presence, which is required by the U.S. Supreme Court in order for a state to collect sales taxes from retailers, is also referred to as ‘nexus’ within the parameters of the situation.  Otto’s bill seemed to specifically target retailers that skirt the nexus issue by running distribution centers and other facilities through a subsidiary.  Not surprisingly, one of the most noteworthy retailers to engage in such a practice, Amazon, was pretty happy with the veto.

“We’ve long supported a truly simple, national approach, evenhandedly applied,” said Amazon’s vice president of global public policy Paul Misener.  “This is federalism at work and many states are making the right decision to seek a federal solution.”

Perry’s veto doesn’t come as a complete shock, particularly due to his reputation as a staunch pro-business/anti-tax Republican.  He also harshly criticized state Comptroller Susan Combs when she sought nearly $270 million in uncollected sales taxes from Amazon back in February.

The Texas Legislature cannot override the veto because it was signed at the end of the legislative calendar on May 30, but that doesn’t mean the issue is dead.  Lawmakers are contemplating adding several components of Otto’s bill—particularly those pertaining to physical presence—into another piece of legislation, Senate Bill 1, which addresses a number of state fiscal matters.

Thoughts on the action in Texas? Leave us your comments below!

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Repeating a program it implemented in four other states in April, Ovestock.com has ceased affiliate operations in Connecticut this week after the state became the latest to adopt online tax legislation and will be focusing resources on Connecticut shoppers instead.

As it already does in New York, North Carolina, Rhode Island and Illinois, Overstock will take money it would’ve directed towards affiliates in Connecticut and instead divert it to in-state members of the retailer’s Club O loyalty program.

Connecticut’s online tax law is scheduled to go into effect on July 1 and will require merchants that total more than $2,000 in annual sales from affiliates to collect sales taxes.

Overstock, naturally, isn’t too fond of the law.

“We have severed relationships with all of our affiliates in Connecticut, and have taken the money we would normally pay those affiliates, and are using it to reward our best customers in those states,” said Overstock CEO Patrick Bayne, who called the Connecticut law unconstitutional.

So what are Connecticut-based Overstock customers going to get?

Those that have spent more than $300 on the site over the past year will get free Club O memberships with an extra $10 thrown in. Shoppers already enrolled in the loyalty program will have their memberships extended for another year and receive the additional $10 added to their rewards account as well.

Club O memberships normally run about $20 annually and include 5 percent off of every purchase made on Overstock, free shipping on items over $25 and exclusive access to special sales and promotions.

Neither Overstock nor Amazon has shown any qualms about simply packing up shop in states that enact online sales tax bills in the past two years or so.  And with 5 states now on board with Overstock’s reactive strategy to online tax legislation, the question really becomes whether or not such a strategy will ultimately force lawmakers to consider the impact online sales tax bills will have on affiliates in those states before they enact such legislation.

What do you think? Leave your thoughts and comments!

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Leading a strong showing by both technology and retail companies, Google has ascended to the top spot as the highest-ranked business in the 12th Annual Harris Interactive U.S. Reputation Quotient survey.

Holdings company Berkshire Hathaway was previously ranked #1.

“We have always believed that if we focus on making the best products for our users all else will follow,” says Gary Briggs, Google vice president of consumer marketing.

Harris based its results on more than 30,000 online interviews between December 30, 2010 and February 22 of this year, in which consumers rated the reputations of 60 different companies based on their products and services, financial performance, workplace environment, emotional appeal and more than a dozen other characteristics and attributes.

The retail industry trailed only the technology industry in terms of generating a positive impression among consumers, with 57 percent of those polled indicating that they have positive feelings about retail companies.

That’s an increase of 5 points from the same survey last year.

Google rose to the top spot with a score of 84.05, up from the 81.49 it earned last year which was good enough for the #3 spot on the list.  Scores of 80 and above are considered ‘excellent’.

Apple (5th), Amazon (8th) and Sony (14th) were the highest-ranked e-tailers in the report, compiling scores of 82.05, 81.14 and 80.44 respectively.  All three saw increases from last year as well, when Apple ranked ninth, Amazon 12th and Sony 16th.  Best Buy enjoyed the biggest score increase among e-tailers, rising to 75.92 from 72.19 a year ago.

Overall, the findings suggest a strong relationship between a brand’s reputation and the chances that consumers would recommend a company to others.

Amazon earned the highest score in this area, with 59 percent of consumers indicating that they’d ‘definitely’ recommend Amazon to others.

Amazon can also boast that it was the most trusted brand in the entire survey, as 45 percent of respondents said they would trust Amazon to properly handle things like product or service problems.

Leave us your thoughts and comments!

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A new study out this week by researchers at Indiana University casts some serious doubts over the security protocols  used by many leading online payment systems and e-commerce sites, raising concerns that the industry could be facing a dangerous fraud threat in the very near future as a result.

The report, “How to Shop for Free Online: Security Analysis of Cashier-as-a-Service Based Web Stores,” was authored by Indiana University doctoral student Rui Wang, with help from associate professor XiaoFeng Wang and representatives from Microsoft as well.  It specifically cites quite a few reputable online shopping sites and payment services—Google Checkout, Amazon, PayPal, Buy.com, just to name a few—as having serious security flaws that could easily be exploited for fraudulent purposes.

Research focused wholly on the CAAS (‘cashier-as-a-service’) payment systems that are widely employed online and the team discovered that the gaping security flaws at play are largely the result of integration problems between payment systems and e-commerce platforms.

These integration issues have created an environment where criminals can trick the systems in a number of ways—from confirming payments to fraudulent or illegitimate sites, to actually changing the amounts paid for online purchases or receiving orders at no cost at all.

“Our analysis revealed the logic complexity in CaaS-based checkout mechanisms, and the effort required to verify their security properly when developing and testing these systems,” Rui Wang said.  “We believe this study takes the first step in the new security problem space that hybrid web applications bring.”

The team concludes that the study’s findings could be just the beginning of what may grow into a much broader problem with online payment systems.  And since the group really only studied what it calls the simplest of “trilateral interactions” between parties, they also conclude that more research is necessary to delve into some of the more complex payment tools available out there.

One thing the team does know?  Better cooperation between payment providers and e-commerce companies is necessary to reverse course:

“Payment service providers have a responsibility to make it clear how to safely use the service they provide, and merchants need to do their due diligence to operate these services properly,” Wang said.

Leave us your thoughts and comments and have a wonderful weekend!

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In a legislative action that could be mirrored in the future by even more states currently implementing internet sales taxes, lawmakers in Texas are poised to send a bill to the governor’s desk that would once and for all put to rest the physical presence defense that Amazon and other retailers have used to argue against taxing online sales based on their affiliates and subsidiaries.

This latest development certainly raises the stakes in Texas.  As our regular readers well know, the Lone Star State is one of a handful of U.S. battlegrounds for the ongoing saga over taxing internet purchases.  It’s also one that Amazon has already withdrawn from over the issue.

House Bill 2043, which was authored and introduced by state Rep. John Otto (R), leaves no doubt over how out-of-state retailer’s physical presence in Texas is defined.  As a result, it essentially kills the argument made by the e-commerce community that subsidiaries don’t constitute a physical presence in the state and thus are exempt from complying with state law over the collection of sales tax for online purchases.

The bill recently got a unanimous stamp of approval from the Texas House Ways and Means committee and supporters hope to send it to the governor before May 31, when the current legislative session comes to a close.

Otto and supporters claim that the new bill was not designed specifically in response to Amazon’s decision to sever its ties with Texas based affiliates, but instead, to offer a more “level playing field” among both online and offline retailers.

At its core, the legislation is an attempt at fairness and legalizing what the state’s comptroller’s office already practices.  The resulting legislation will make it impossible for any merchant to operate a subsidiary in the state that supports its overall retail operation and then claim no physical presence when the tax man comes calling.

And, perhaps anticipating the legal wrangling and maneuvering that could ensue if or when the bill is finally enacted into law, Otto made a point to craft legislation that will withstand any legal challenges to it.

“I drafted what I believe will outlast any Supreme Court challenge,” he said, pointing out that he brought on a constitutional law attorney to help review the ins and outs of the bill itself.

Since Amazon has already left Texas behind, it’s hard to see this new development affecting the web’s top retailer.  But if passed (and the consensus is that it will), it will certainly give other retailers in similar situations reason to pause and consider the value of their operations in Texas.

As always, leave us your thoughts and comments!

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We’ve been warning our readers for awhile that the proliferation of state online tax legislation was only going to continue here in 2011.  We weren’t kidding.

Lo and behold, Arkansas last week became the latest state to move closer to an affiliate tax that so many other states have either adopted or are in the process of considering.

SB 738, also known as both the Amazon Tax law and the Main Street Fairness law down in The Natural State, passed the Arkansas General Assembly last week and has been sent to Governor Mike Beebe’s desk.   Beebe, a Democrat, has already gone on the record supporting the bill so final approval should come sooner rather than later.

Mirroring similar legislation in other parts of the country, the measure’s primary action would be a requirement that retailers begin collecting sales taxes if they have affiliate partnerships within the state’s borders and do more than $10,000 a year in sales.

Once Beebe signs the bill into law, Arkansas will become the fifth state overall to enact affiliate/sales tax legislation, following in the footsteps of New York, North Carolina, Rhode Island and Illinois.

Illinois is the only one of the bunch to actually pass such a bill into law here in 2011, but according to some experts, there are similar pending bills up for review in at least another ten states across the nation right now as well.  As such, we could be seeing the first of a steady stream of new state tax laws over the coming months that will dwarf those passed just a year ago.

Of course, the biggest question now (as has been the case in those other four states) is how the Arkansas bill will affect Amazon.  The very fact that Amazon’s name has found its way into the bill’s aliases proves that the company is in the crosshairs of this kind of legislation more than any other. Amazon’s actions in response to online tax bills lately have served as an example for other retailers affected by the bills as well.

We couldn’t find any official response from Amazon about SB 738 (while ironically, Walmart, which calls Arkansas home, supports it) but it’s not hard envision the company severing ties with its Arkansas’ affiliates, just as it has done in several other states.  Simply put, it makes more financial sense for Amazon to just pull out of states with tax laws it considers burdensome rather than stick around.  We wouldn’t be surprised to see Amazon officially end its’ affiliate relationships in Arkansas within a month of Governor Beebe’s approval of the new law.

But what do you think? Leave us your thoughts on this latest online sales tax development!

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