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Archive for the ‘Merchant Tips’ Category

It may not be one of the sexier components of any e-commerce operation, but the fact remains that having solid and accurate customer data information in order to maintain clear lines of communications with your shoppers is a must in this day and age. The question then becomes, are you one of the haves or [...]

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As seasoned online shoppers, we’ve seen our fair share of terrible customer service practices over the years.  Still, we’d never encountered anything so bad that it results in legal action and jail time.  That is, until now. We’ve learned from the U.S. attorney’s office in Manhattan that Vitaly Borker, the owner and operator of the [...]

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If you’re a small or mid-sized retailer looking for first-hand help in marketing and expanding your social networking presence, now there’s a unique opportunity for you to do just that thanks to Facebook and OPEN, the small business arm of American Express. The two have teamed up to roll out “Facebook Big Break for Small [...]

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A new study out this week by researchers at Indiana University casts some serious doubts over the security protocols  used by many leading online payment systems and e-commerce sites, raising concerns that the industry could be facing a dangerous fraud threat in the very near future as a result. The report, “How to Shop for [...]

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One of the big things to look for in the immediate future as social commerce and social networking integration continue to evolve is which specific social media channels start to separate themselves from the rest as preferred resources by businesses. In the e-commerce industry, as with most others, Facebook and Twitter have risen to the [...]

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It should go without saying that retailers must always be looking into new ways to enhance their marketing and advertising efforts.  The landscape of online advertising changes so frequently that only those individuals that stay ahead of the curve can truly be assured of making sure they’re crafting the most effective message. Now, a new [...]

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E-mail marketing leader Constant Contact announced that it has put the finishing touches on an acquisition of Bantam Live, a leading contact management and social CRM provider. The purchase should substantially add to the email marketing capabilities that Constant Contact provides already to more than 400,000 businesses and small organizations. Bantam Live, based in New [...]

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If you’re an e-tailer, what do you do to build on an enormously successful year in 2010?  You boost investment in your technology infrastructure, at least according to a new survey from Forrester Research. According to Forrester’s 2011 Online Retail Technology Investment Outlook, 62 percent of e-tailers intend to either increase, or significantly increase, their [...]

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If you’re a retailer or merchant, you’re probably using this week between Christmas and New Year’s to catch your breath.  And hey, we can’t blame you!   It was a banner holiday shopping season for both the retail and e-commerce industries, so chances are you were quite busy up until December 25th and deserve a [...]

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