Already one of the leading F-commerce solutions in the industry, comparison search engine SortPrice.com announced this week that they’ve added another cool feature to their Facebook Store Application that allows merchants to run Flash Sales right on their fan pages.
The company says the new component is just the latest in a long line of upgrades to its Facebook retail application, which is currently being used by more than 1,500 retailers across the nation.
According to SortPrice, the Flash Sale feature is, in part, an attempt to bridge two big recent F-commerce trends: the rise in popularity of daily deal sites like Groupon and the reality that most Facebook users tend to “Like” retail brands in the hopes of getting a special deal as a result.
“We’re really excited to offer this feature, since Flash Sales and the daily deal models have proven to be very effective and popular tools for retailers,” said Doron Simovitch, the company’s co-founder and CEO. “Shoppers love such deals for their exclusivity and merchants can really capitalize on that potential by quickly and easily incorporating flash sales into their overall social shopping offerings.”
SortPrice merchants who are operating Facebook stores through the company can run one Flash Sale per day (for now) on their Facebook fan pages, listing a specific product for a discounted price for a limited time, with the option to include a promo code or coupon if they wish. Simovitch says the Flash Sales are ideal if a merchant has a high volume of merchandise they need to move quickly or they just want to reward their Facebook fans for their loyalty.
“It’s another way to engage your Facebook fans and provide them with an incentive, which is ultimately the name of the game when it comes to social shopping,” he said.
One of the major benefits of the component is the ease in which a Flash Sale can be set up—SortPrice says retailers can have one up and running in less than five minutes by picking an item from their catalog and then setting the special price and time frame for the sale right in the management console that SortPrice provides to all of its retailers.
The console is also where SortPrice retailers can control the look and feel of their Facebook stores, enable or disable particular components, enact side-by-side product comparison features and more.
Keeping things consistent throughout its broader application, SortPrice has also included all of the usual social shopping features in the new Flash Sale offering. Users can “Like” or comment on Flash Sales and share them with their Facebook friends as well.
We’ve followed a lot of SortPrice’s F-commerce work in the past few years. They were, after all, one of the first companies to even offer retailers a storefront application back in 2008 and since then, their client list is an impressive 1,500-plus national retailers. An earlier SortPrice press release said those merchants posted more than $3.78 billion worth of merchandise on their Facebook stores in 2010 and with the Flash Sale component, we’re guessing the company will pick up quite a few more clients in the coming months.
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