Feeds:
Posts
Comments

Archive for the ‘Click Fraud’ Category

In the wake of the alleged Chinese cyber assaults on Google earlier this year  the chatter in Washington, DC advocating for an increased U.S. presence in policing cyber crime around the globe and protecting U.S. interests is growing by the day.  And it could result in the formation of a new cyber security post, according [...]

Read Full Post »

In the same week that Facebook celebrates yet again surpassing Google as the most-trafficked website in the U.S., many of its 400 million registered users are dealing with a cyber attack being disguised as an email from the social networking giant.   It’s yet another new example of the diverse and potent threat that botnets [...]

Read Full Post »

A new study from a merchant industry trade association is offering up a snapshot of the effect online fraud is having on e-commerce and e-tailing outlets. The Merchant Risk Council (MRC) conducted the survey, sponsored by CyberSource Corp., of 350 online merchants between Sept. 10 and Oct. 7 of last year.  The results suggest that, [...]

Read Full Post »

If the issue of click fraud is a battlefield with advertisers and tech leaders on one side facing off against cyber criminals on the other, then it could easily be said that Microsoft has fired a very big shot for the good guys. The software king opened a legal assault earlier this week against several [...]

Read Full Post »

Anchor Intelligence unveiled new data on click fraud rates for the fourth quarter of last year in conjunction with an overall report on click fraud throughout 2009, and the picture remains an ugly one. Anchor, the California-based traffic quality provider that Ecommerce Junkie regards as the most reliable industry source of click fraud information, states [...]

Read Full Post »

Those who read Ecommerce Junkie regularly know our position on the issue of click fraud. It’s not just a pesky nuisance. It’s a major problem and a tangible threat to the bottom line for anyone involved in online advertising and marketing. And to this day, despite calls for change from many in the industry, it [...]

Read Full Post »

While bailouts and stimulus plans have largely dominated the economic headlines in early 2009, another recently released batch of quarterly click fraud data underscores what many of us in the industry have been saying for quite awhile–the severity of the threat click fraud poses to online advertisers and by extension, broader economic recovery, is growing [...]

Read Full Post »

« Newer Posts

Follow

Get every new post delivered to your Inbox.