Ladies, what kind of gifter are you?
Well according to a new survey commissioned by eBay, you’re likely to fall into one of four particular gifting categories: Emotional, Practical, Convenience or Last Minute. All of the designations are based on a number of psychological factors and also when, where and most importantly, how, you shop.
Of the four, more women (42 percent) counted themselves in the Emotional category than any other, defined by shopping behavior that focuses on planning and personalization, as well as finding unique gifts for those on their lists.
Here’s a breakdown of all four categories:
–Emotional Gifters: the most diligent classification of the four, emotional gifters buy gifts to show they truly understand the recipient and tend to plan ahead, wrap presents themselves, and hand-write holiday cards as well;
–Practical Gifters: 21 percent of the women in the poll fall under this category, which is comprised of shoppers who usually give cash and/or gift cards so as to allow the recipient to make their own decisions about exactly what is best to purchase;
–Convenience Gifters: 16 percent of women identify with this one, and they tend to think of holiday shopping as something that needs to be done, rather than something that elicits joy. They’re motivated by efficiency first and foremost and try to get all of their shopping done in one place and at one time;
–Last Minute Gifters: the smallest category of the four, only 13 percent count themselves as a shopping procrastinator that rarely plans ahead and hurries to get their shopping done at the last minute.
In addition to the covering the psychological side of gifting, the survey also uncovered quite a few trends for women’s holiday shopping.
Chief among them, 60 percent admitted that holiday shopping brings more joy than stress, while 77 percent said they’d rather give unique gifts than one of the season’s hottest items and 71 percent believe it’s important to personalize the gift giving process by adding a handwritten card.
Echoing a trend we’ve seen across all kinds of shopping demographics, the women polled for the survey are also intent on finding good value for their holiday shopping dollar. Nearly all, 94 percent, say they’re using price comparison resources for holiday gifts and a quarter are using mobile devices for comparison shopping.
eBay’s “The Psychology of Gifting” survey was conducted by Kelton Research between November 10-17 using email invitations and an online survey.
Leave us a comment letting us know which of the four categories you fall under!