Petco uses Sortprice's Facebook store application
A new era in e-commerce is underway with Sortprice.com’s Merchant Store application for Facebook Platform, which is increasingly being used by retailers such as PETCO, a nationwide leader in pet specialty, to expand their online presence and create an interactive social shopping environment.
“In less than a year, we’ve seen this application not only grow in popularity but transform the way in which merchants do business online,” said Asaf Klibansky, Sortprice.com co-founder and CTO. “Retailers of every size and background are able to quickly and easily connect with new customers and build an audience for their products unlike ever before.”
Sortprice was one of the first to offer a virtual storefront for retailers on Facebook Platform when it introduced the Merchant Store application almost a year ago. Now, more than 700 merchants are using the application, where they can add select product listings to their Facebook Pages or their entire registry of items for shoppers to peruse and share, complete with photos and direct links to their own web sites.
Retailers are able to control the look and feel of their stores, and visitors can comment on other users’ wish lists, indicate particular items that they “like” and invite friends and family to view their wish lists or favorite products.
PETCO is one retailer in particular that has had early success with the application and is seeing growing interaction from fans. The San Diego-based pet specialty leader has a full array of pet care supplies and products posted on its store, all of which are accessible to the more than 5,000 Facebook fans and friends the company has attracted.
“It’s a great way to learn what our fans think about our products by seeing what they’re adding to their wish lists, sharing with their friends and what products they’re giving us a virtual ‘thumbs up’ on. We’ve seen a positive response so far and we’re looking forward to watching it grow,” said Natalie Malaszenko, director of e-commerce for PETCO. “It’s more than just a new sales tool, it’s also an opportunity for us to listen to and learn from our customers, and a nice reminder of the value we provide by helping them be great pet parents.”
