Sortprice.com has expanded its one-of-a-kind merchant store application on Facebook® Platform to help retailers continue to effectively tap into one of the web’s most vast and diverse audiences.
“The positive response from merchants who have utilized this application since it was introduced eight months ago has been nothing short of tremendous,” said Asaf Klibansky, Sortprice co-founder and CTO. “Many of them are witnessing substantial increases in traffic and sales, and with these improvements, those numbers should only continue to rise.”
The free application, available to any Sortprice.com enhanced merchant with an existing Facebook account, works hand-in-hand with their product listing on Sortprice itself and allows them to build a virtual store right on Facebook. Merchants can have their full inventory available to Facebook users for shoppers to peruse and compare prices on, complete with photos and direct links to their own websites.
Responding to feedback from its merchants, Sortprice added several tools to help them tailor their individual Facebook stores as they see fit. Retailers have complete control over the ‘look and feel’ of their stores now, with dozens of choices for color schemes, the option to upload their own category images, and the ability to add a slogan to their page as well.
Sortprice also included an extensive FAQ section to guide merchants through the process of configuring their stores while offering tips for promoting the application to internal and external audiences.
On the user side, Sortprice’s unique Drag & Drop feature for the merchant pages is now compatible across all web browsers, facilitating each user’s visit. Shoppers can now quickly and easily compile a “wish list” of desired items from a particular merchant’s store. These lists are viewable to all users and are the foundation for a truly interactive shopping experience. Visitors can comment on other users’ wish lists, indicate particular items that they “like”, and even invite friends and family to check out wish lists or specific products.
“Our sales are beginning to ramp up,” said Rian Cool, Outbound Marketing Manager of CharityUSA, just one of many merchants enjoying success thanks to the application. “Many people are on Facebook all day long, so it’s kind of like having them on our store all day long. With how the application behaves, it’s a huge plus for us to have a large volume of outbound links available on Facebook to our product landing pages.”
Check out the Facebook store application here.
